How does Twitter Cash in?
Twitter has given anyone and everyone a resounding voice to the world. It is changing the way information spreads online and is currently the most convenient way to know what’s going on in the world.
Twitter, founded in 2006 in San Francisco, allows users to send 140-character text messages (tweets) to their list of followers. The service is available in 35 languages.
Twitter begins its first day of trading on (7 November 2013) after listing on the New York Stock Exchange, making it the biggest initial public offering (IPO) from a technology company since Facebook went public in May 2012.
They define their mission as: “To give everyone the power to create and share ideas and information instantly, without barriers.” They have prov ed to be successful at this.
£ Sources of Revenue:
- ‘Native’ marketing
Almost all of Twitter’s revenue – about 85% of it – comes from advertising on its site. Twitter tends to charge its advertisers according to the amount of interaction their content generates.
Most of Twitter’s revenue comes from three types of ads, although it plans to have a more robust advertising offering next year.
- Promoted tweets:Advertisers pay to have brief messages show up in users’ stream of Twitter messages. They can use keyword targeting to reach specific users. Advertisers can also use a little bit of demographic targeting, although Twitter doesn’t know as much about its users as Facebook does. Twitter gets paid when users engage with the promoted tweets (when they favorite, comment on, or retweet the ad).
- Promoted trends:Twitter lists which topics are being talked about most on its platform. The trends vary by location, so Twitter’s list of topics in the US might not be the same as the list in England, for example. Advertisers can pay to have a topic of their choice listed too. A promoted trend costs roughly $200,000 for a day of exposure on all US Twitter accounts, the New York Times reports.
- Promoted accounts:If a brand wants more Twitter followers, it can pay to have its account recommended to Twitter users.
- Using the ‘firehose’
Data licensing is Twitter’s second major revenue stream.
The micro-blogger sells something known as the “firehose”, its public data, which often adds up to about 500 million tweets each day.
Companies can dive deep into the data to analyse consumer trends and sell their insight on to other brands and companies. Because the tweets are public, consumers also have access to this data.